Oussama Ammar

On a racheté une entreprise au Japon (et personne n'a vu venir ça)

The speaker is in Dubai, brainstorming with J for their first deal in Japan. They are acquiring a fashion brand in Japan, the first in a series for a new company called Always Make Noise. Their goal is to help Japanese artisans, artists, and entrepreneurs gain global recognition. A short trailer introduces the venture. Despite language and cultural barriers, the speakers found raw talent in Japan, particularly among artisans who create inspiring products. They believe Japanese brands often lack effective storytelling and marketing, leading to an underexploited potential. Always Make Noise aims to acquire talented Japanese companies and help them "make noise" internationally, compensating for the traditional Japanese humility in marketing.