Le studio d'animation qui fait TREMBLER Hollywood
The episode features Sixt Vop, a father of four and co-founder/CEO of Animage, a next-generation animation studio. Animage creates and develops characters and franchises for children, leveraging YouTube as the primary platform instead of traditional television. The company's strategy involves building massive audiences on YouTube first, and then expanding successful brands into various franchises like video games, music, series, films, and merchandise.
Sixt explains that traditional animation production, as seen with Pixar films, can take 7-8 years and cost $1-2 million per minute. This model is unsustainable in today's digital world where children expect daily or weekly content. Animage integrates AI to tackle the 85-90% of the budget that is non-creative, significantly reducing production time and cost. The creative aspects, such as storytelling and initial design, remain human-driven. AI is used to optimize the production workflow, especially in animation, which traditionally accounts for the largest portion of the budget.