La télé est en train de mourir : voici les chiffres que personne ne montre (et comment s'adapter)
The future of media consumption is shifting dramatically, with YouTube and TikTok increasingly dominating, a trend well-recognized by advertisers. Consumer habits are evolving at an incredible pace, necessitating vigilance and reactivity from content creators and businesses alike. There’s a clear transition from traditional television to platforms like YouTube, a stark contrast to the past where some TV shows openly mocked YouTubers, who are now frequently seen on those same sets, and even aspiring to appear on television themselves.
This shift is characterized by constantly changing rules. A significant observation is that even within YouTube, consumption habits are transforming. Today, over 50% of people watch YouTube on their television sets, whereas just three years ago, the majority of YouTube content was viewed on mobile phones. This change has implications for content creation; for instance, the importance of video thumbnails, which once had to be optimized primarily for mobile screens, now also needs to consider television viewing. In fact, in 2025, YouTube has on several occasions surpassed traditional TV networks like NBC, ABC, and HBO in prime-time viewership in the United States, indicating a substantial migration of audience.
