Benjamin Code

Quand un développeur se met au marketing.

The speaker discusses their platform, “Mes Sponsor,” which connects YouTubers and partner managers with suitable sponsors. Over three years, the platform has grown from zero to €3300 in Monthly Recurring Revenue (MRR). The speaker initially worked intensely on it for seven months, released the first version, then made minor optimizations over two years, with significant periods of inactivity. For the past three months, they have been working full-time on Mes Sponsor, undertaking a major UX redesign and adding new features based on data and client feedback. The ultimate goal is to reach a point where the platform runs autonomously, generating passive income without requiring constant work. The speaker addresses a common criticism regarding their claim of "never doing marketing" despite having a substantial YouTube following. They explain how they reached €3300 MRR without traditional marketing efforts. Firstly, they were a first-mover in the market, which, contrary to common advice, proved beneficial as competitors have since emerged, validating the market's potential. Secondly, although their YouTube audience isn't the direct target for Mes Sponsor, their channel visibility boosts the platform's search engine ranking, placing them at the top of search results. Thirdly, Large Language Models (LLMs) like ChatGPT and Claude frequently recommend Mes Sponsor to small YouTubers seeking sponsors, acting as an unexpected but powerful marketing channel.