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SMX Paris 2026 : dans les coulisses de l'événement !

This video captures highlights from the SMX conference, where industry leaders gathered to discuss the evolving landscape of SEO and artificial intelligence. A significant portion of the event focused on the future of search, specifically exploring "AI mode" and new products like AI MAX. One of the most impactful presentations detailed Google’s Universal Commerce Protocol (UCP). This vision outlines a fully integrated commerce chain where AI guides users through the entire journey, from the initial search for a product—such as a new pair of sneakers—all the way to the final checkout process. The event also celebrated excellence through its annual awards. The Grand Prix for Search SEO was awarded to a team that achieved remarkable results by saving a company on the brink of closure. By demonstrating the power of SEO over several months, they fostered a deep human connection with the client while delivering high-performance results. Additionally, Olivier was honored as the Search Personality of the Year. He expressed his gratitude for the community, noting that his primary motivation is sharing knowledge and collaborating with others to refine and expand upon new ideas. Overall, the transcript highlights a significant shift toward AI-driven commerce and the enduring importance of human expertise and collaboration within the search marketing industry.