
I bought a TV with NO 'Smart' Features...
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Modern TVs are more capable and feature-rich than ever, essentially full-blown computers with app stores and games, yet their prices have decreased. This counterintuitive trend is due to TV companies shifting their business model: they no longer primarily profit from selling hardware, but from advertising and data collection through their smart operating systems.
For instance, Vizio, before being acquired by Walmart, reported losing money on TV sales but still made $19 million in profits, entirely thanks to their "platform plus advertising platform." Walmart's acquisition press release even highlighted how Vizio would "enhance our advertising capabilities." Major brands like TCL, Samsung, and LG also leverage consumer data to serve targeted advertisements, leading to ad-infested home screens instead of direct content access, a common frustration for users.
This shift has created a demand for "display-only" TVs, devoid of smart features and their associated privacy concerns. While commercial displays exist, they are significantly more expensive. However, a company called Scepter offers a pure display-only TV. The video examines Scepter's 75-inch TV, which costs around $800.
Initial impressions of the Scepter TV are surprisingly positive, considering its budget price. It supports HDR and 4K resolution, and offers multiple HDMI 2.0 ports with HDCP 2.2, a USB port, and even legacy component and composite inputs, as well as optical audio and a headphone jack. Notably, it lacks an Ethernet port, which is presented as a feature, not a bug, emphasizing its "dumb TV" nature. The power cord is hardwired, and internal inspection reveals no advanced features like full array local dimming, explaining its thickness.
The TV's user experience is highlighted by its instant boot-up time, directly displaying content without delays or ads. The menu interface is simple and intuitive, clearly showing the effect of different picture modes. Its CEC (Consumer Electronics Control) functionality is praised for its simplicity and effectiveness, allowing seamless control with external devices like an Nvidia Shield. This eliminates the need for the TV's own remote once an external media player is set up.
However, the Scepter TV has significant drawbacks in terms of image quality and performance. Lab tests reveal it's not very bright, with a peak brightness of around 361 nits in SDR. HDR color accuracy is "off the chart" bad, and color coverage is poor. Motion performance is awful, with noticeable input lag and slow pixel transition response times, even in regular content. The built-in speakers are also of poor quality. Despite these technical deficiencies, the TV fulfills its promise of being a basic display without smart features, avoiding ad tracking and automatic content recognition. It offers a consistently fast and simple user experience, unlike many smart TVs that become sluggish over time.
In conclusion, while the Scepter 75-inch TV is technically a "bad TV" in terms of image quality and performance, its affordable price and the benefits of privacy and simplicity could make it a worthwhile trade-off for users who prioritize these aspects over cutting-edge display technology. The ability to avoid ads, data tracking, and slow smart TV interfaces, combined with instant power-on, offers a compelling alternative for a specific segment of the market.