Real-Time Broadcast with Astucemedia

Alexandre Leclerc, CEO and founder of Astucemedia, explains that his company provides data platform software for sports, elections, stock markets, weather, and news. They also offer creative services, including augmented reality, virtual sets, XR, and traditional TV graphics, to display this data. Astucemedia began using Unreal Engine around 2019, recognizing its potential to bring data to life with cinematic quality, making it a core element for building anything. The Astucemedia team is diverse, with backgrounds in architecture, simulation, gaming, and film, all contributing to real-time graphics. They emphasize a unique approach to data treatment, blending architectural visualization, programming, and graphic design to create realistic virtual scenes. Leclerc advises students to explore techniques for recreating the real world, such as virtual production and photogrammetry, and to stay updated with platforms like Unreal Learning and events like Unreal Fest. Astucemedia seeks curious, adaptable individuals with passion and skill, who are driven to push limits and achieve challenging project goals.