เยือนมหกรรมยานยนต์จีน 2026 เยี่ยมบูธ ‘หงษ์ฉี’ แบรนด์หรูที่มาพร้อมประวัติศาสตร์ | THE STANDARD WEALTH

Theat Wellth attended Auto China 2026, an exhibition themed "Future of Intelligence," highlighting the rapid development of China's automotive technology. The event attracted over 290,000 visitors and 1,500 manufacturers, showcasing 1,450 vehicles, including 181 new models and 71 concept cars. This marked China's emergence as a hub for future vehicle innovations. Metro Group, the sole distributor of Hongqi in Thailand, also attended. Hongqi, a brand under China FAW Group Corporation established in 1953, has a rich history, from producing presidential vehicles for Mao Zedong to current luxury models. Metro Group's CEO, Bodin Boonvisut, secured distribution rights for Hongqi, drawn by its historical narrative. Metro Group's strategy for introducing Hongqi to Thailand involves three pillars: branding, focusing on credibility over sales; managing the dealer network without stockpiling; and building community through customer care and exclusive Quiet Luxury events. They launched the "One Road, One Link" campaign, with the EHS9 electric vehicle undertaking a 6,000 km test run across challenging terrains from China to Bangkok, involving Thai participants.