Kto zostaje kiedy Ciebie nie ma? Co odróżnia społeczność od publiczności | Olga Koenig | TEDxGdansk

The speaker discusses the distinction between a "scene" and a "community," emphasizing that social media often fosters the former rather than the latter. A scene involves people observing or consuming content, whereas a community requires active participation and relationship building. The speaker notes that many marketing strategies use the word "community" without truly understanding its definition, which involves a group of people with relationships beyond simply being in one place. Priya Parker, author of "The Art of Gathering," is cited, highlighting the importance of the question "What do we do?" for a community. Publicity merely requires someone to speak and others to listen, but a community needs more: it needs a reason for people to be together. The key differences between society (community) and public are explored. First, intention is crucial for a community; it's not just about capturing attention, as media often does. Second, a community is a space to engage in, not just a source of information to consume. It requires a moment of decision, where an observer transitions into a participant, often starting with a small action like asking a question. Social media platforms often lack this transformative moment, allowing users to remain perpetual observers. Third, a community fosters solidarity and mutual rapport, where relationships are central. Everyone has a chance to connect and share experiences, becoming important to each other. The speaker argues that if a leader's absence dissolves the group's activity, it's merely publicity, not a true community. Social media, while valuable for reaching many, doesn't inherently build society; it's designed for professional projects, not necessarily deep relationships. To build a community, one must open the door to participants, inviting them into a shared space where magic can begin. The question is whether one is building a society or just a public.