
INSIDE THE WORLDS MOST INSANE CAR DEALERSHIP
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This video explores the incredible stock and value of First Motors Dubai, an exclusive car dealership. The goal is to calculate the total value of their inventory with insights from someone involved in pricing these machines, revealing a "terrifying" end result.
The video begins with the Bugatti Mistral, the final W16 Bugatti ever built, limited to 99 units globally. This open-top, 1,600 horsepower car, designed for ultimate speed, is valued between £6 million and £7 million, depending on its specification, with exposed carbon adding significant cost.
Next is the Aston Martin Valhalla, a mid-engine hybrid hypercar with over 1,000 horsepower, limited to 999 examples worldwide. This particular spec is one of the first available outside a waiting list, featuring forged carbon. Its value is around £1 million to £1.5 million, considered proportionate for a hypercar platform.
The discussion then shifts to the booming Ferrari market, which has "absolutely exploded." The dealership showcases three (actually four, including a yellow Enzo) iconic Ferraris. The F40, an iconic 2.9-liter twin-turbo V8, 478 horsepower, analog supercar, is discussed. This 1989 non-cat, non-adjust model, with 12,500 kilometers, is valued between late £2 million and £3 million, with very low mileage examples fetching over £3 million, potentially up to £3.5 million. The market for these cars has seen a significant increase in recent months.
The Ferrari F50, a 520 horsepower naturally aspirated 4.7-liter V12 derived from F1 tech, is highlighted for its recent market surge. Not long ago, an F50 was valued at £4 million to £4.5 million. Now, non-red cars, such as black or the rare yellow examples (around 30 units), command significantly higher prices, reaching £6 million, £7 million, or even £8 million, with black cars being even more valuable. The market for these "Enzo-era" Ferraris has gone "crazy."
The Ferrari Enzo, a 6-liter naturally aspirated V12 with 651 horsepower, limited to 400 units, is also discussed. The American market significantly influences European and Asian markets. A super low mileage Enzo (184 km), like the one owned by the dealership, is valued around £6 million to £7 million. These cars were around £4 million just six months prior, demonstrating a rapid increase in value. Color also plays a role, with yellow or black Enzos potentially fetching between £6.5 million and £7.25 million for a taxes-paid car. Ferrari is identified as a brand whose cars tend to appreciate.
The Ferrari LaFerrari, a 6.3-liter V12 hybrid with 950 horsepower, produced in 500 coupes and 210 Apertas, is next. While it recently experienced a slight market correction, with values around £5 million, it is predicted that the LaFerrari Aperta could reach £8 million within 12 months, especially for zero-mileage, non-red cars with replaced batteries and warranties. A red coupe with a carbon roof is also shown, valued around £3 million, with a new battery and Dreamline option.
In contrast, the Lamborghini Sian, with only 63 coupes built, features a 6.5-liter naturally aspirated V12 with electric boost, totaling 819 horsepower. Despite its rarity, it doesn't command the same speculative value as Ferraris. Lamborghini is seen as excellent at making supercars but less so at hypercars, often upgrading existing platforms rather than creating entirely new chassis. The Sian is valued around £2.8 million to £3 million.
The all-new Lamborghini Temerario, the Huracan's successor, runs a twin-turbo V8 hybrid with over 900 horsepower. It's an early, hard-to-get car with a waiting list of about 18 months, priced around £380,000 to £400,000. While praised for its performance, it lacks the V10 sound of its predecessor. The trend of hybridization across brands is noted, with a shift from cars depreciating to some appreciating.
The Bugatti Chiron Pur Sport, limited to 60 units worldwide, is presented. This 8-liter quad-turbo W16, 1,500 horsepower variant focuses on performance. Examples are valued around £3.2 million to £3.4 million, with full carbon specs (like one shown with a stripe, roof, engine bay, etc.) reaching £3.6 million to £3.8 million. A "standard" Chiron, in full exposed blue-tinted carbon, is valued around £2.6 million, appearing "cheap" in comparison to the Pur Sport.
The McLaren P1 GTR, a track-only version of the P1 hypercar, with 58 units built and 986 brake horsepower, is discussed, specifically a Lanzante road-converted example. Track culture is growing in the Middle East. This car, in red carbon, is valued around £2.2 million. The McLaren P1 Carbon Series, an ultra-rare variant with exposed full visible carbon fiber, with only five units officially made (four of which are in Dubai), is valued at approximately £2 million for a zero-mileage car with a recently replaced battery.
The Mercedes-AMG ONE hypercar, with 275 units produced, uses a 1.6-liter turbo V6 hybrid from an F1 car, delivering over 1,000 horsepower. This highly complex car, along with the Aston Martin Valkyrie, is considered niche and appeals to a very specific client. Unlike the LaFerrari, it's not typically a road car. Valued at £2.8 million to £3 million, the opinion is that brands not typically known for hypercars don't always fare as well in the market.
Moving to a "more realistically aspirational section," the Porsche 918 Spider, limited to 918 units, features a 4.6-liter naturally aspirated V8 with electric motors, producing 887 horsepower. The dealership, which previously had five, now has two. A zero-kilometer non-Weissach pack car is valued around £1.3 million, while a Weissach pack car can reach £1.5 million to £1.6 million for a zero-mileage example.
The Pininfarina Battista, a fully electric hyper-GT with 1,900 horsepower using Rimac technology, is also showcased. Selling electric cars in the region, with its petrol-head culture, is challenging. Pininfarina's strong heritage in designing iconic Ferraris gives it an edge. This particular car, an ex-press car with around 10,000 kilometers, fully restored, is valued around £2.1 million to £2.2 million, close to its original list price of €2.5 million.
The dealership also houses 18 R34 Nissan Skylines and three Supra Targas, all stock, unmodified, and manual. These R34s, including an Amuse car previously photographed with Paul Walker, are extremely rare and not currently offered for sale, being part of the chairman's personal collection.
Other notable cars include the McLaren Senna and Ford GT. Sennas are valued around £800,000 to £1 million, and Ford GTs around £500,000.
The Ferrari 812 Competizione (999 coupes) and 812 Competizione Aperta (599 open-top) are also highlighted, all sold out. Various bespoke specs are shown, including Nero Daytona with yellow stripes, Giallo Triple Strato, and Nero DS. The average Aperta price is £1.5 million to £1.65 million, while a coupe is £1.1 million to £1.2 million.
Finally, a highly tailor-made Ferrari SF90, a 4-liter twin-turbo V8 hybrid with 1,000 horsepower, is presented. This specific car, inspired by Charles Leclerc, features unique paint (mother-of-pearl with an ice blue tint), Leclerc's initials, Fiorano test track livery, and blue carbon with a white steering wheel. The optional extras on this car alone amount to £760,000, almost doubling the car's list price of around £300,000. Another SF90 in TDF blue with a matching interior is also shown.
The video concludes by estimating the value of just the flagship hypercars and supercars in the dealership at roughly £90 million, or over $110 million. The total collection is estimated to be over $150 million.