'We Create Value, Not Volume': Rolls-Royce CEO On The Future Of Luxury | Project Nightingale

Project Nightingale is Rolls-Royce's first coach-built collection, a new offering emphasizing luxury products and experiences. Inspired by Rolls-Royce's 120-year heritage, particularly Charles Rolls' Le Rossignol (Nightingale) house, this limited production of 100 extravagant pieces draws from the innovative 17 EX model. The Nightingale features a long bonnet, short cabin, tapered rear, and extravagant styling, making it 5.7m long. Engineers testing a prototype noticed its electric powertrain made it completely silent, allowing them to hear birdsong, which inspired elements of the interior design. Rolls-Royce maintains direct relationships with clients, who committed to Project Nightingale based on initial sketches. The first deliveries are expected in 2028, with clients involved in the engineering process and curated events. Rolls-Royce prioritizes scarcity and value over volume, building cars only on client request. The Goodwood factory, employing 2,500 skilled engineers and craftspeople, is expanding to accommodate complex commissions. Rolls-Royce's success stems from its focus on meaningful luxury objects and experiences, aligning with current consumption trends and ensuring future growth.