Formation Gratuite : TikTok Shop France (6045€ en 46 jours)

This video details the process of building an e-commerce brand from scratch that generated over €6,000 in sales on TikTok Shop with an initial budget of €500. The entire journey, from store creation to marketing and logistics, including setting up TikTok Shop and launching affiliate campaigns, was recorded. The goal is to provide a reproducible method for anyone, regardless of their starting point or budget, to launch their own online store. The presenter emphasizes that while the promise of "no budget, no stock, no skills" is often heard, real success requires discipline, hard work, and a clear method. The video aims to provide this concrete method. The presenter also highlights his e-commerce coaching program, Ecom Accelerator, which has a community of over 1000 members and offers a refund guarantee if a participant doesn't reach €10,000 in turnover within three months, provided they follow the entire training, complete deliverables, and test at least two products. To support viewers, two free bonuses are offered: a comprehensive checklist and an action plan, both accessible via the first link in the description. The video's plan is divided into three main steps: 1. **Foundations:** Setting up Shopify, website creation, logo, legal aspects, and leveraging AI for efficiency. 2. **Launching Advertisements.** 3. **Launching on TikTok Shop and Mass Affiliate Recruitment.** **Step 1: Creating the Shopify Account and Product Selection** The first practical step is creating a Shopify account. The presenter, a Shopify partner, offers an exclusive link for three free days, followed by €1 per month for three months. The basic plan is recommended for beginners. The most critical step is finding the right product, which must meet three criteria: 1. **Solves a concrete problem:** Products that offer real solutions convert better, as customers see the problem and the immediate solution. This also allows for "before and after" demonstrations, which are highly effective on social media. 2. **X Factor (Wow Effect):** The product must grab attention within 3 seconds, especially on fast-paced platforms like TikTok. It needs to be visually captivating and quickly understandable. 3. **Market Validation:** Before launching, it's crucial to verify if the product is already successful in other markets, ideally the US, and then be among the first to launch it in France. The chosen product for this demonstration is an invisible push-up insert for women, an uncomfortable alternative to traditional bras. * **Problem Solved:** Comfort. Millions of women seek alternatives to uncomfortable, marking bras. * **X Factor:** The product's nature (related to cleavage) ensures high engagement and stopping power on social media, leading to viral potential. * **Market Validation:** Research revealed two successful US brands, particularly "Cakes Body," which launched in 2022 with under $10,000 and now generates $95 million annually. SimilarWeb data showed Cakes Body receiving 300,000 monthly visitors, and TikTok Shop US data indicated $13 million in revenue over three months with nearly 500,000 units sold and over 25,000 affiliated creators. In contrast, the French TikTok Shop market for this product is currently empty, presenting a significant opportunity. **Product Analysis and Market Research (Pre-Launch)** The product is ideal for TikTok, targeting a younger, appearance-conscious female audience. It addresses potential insecurities about breast size, allowing for problem-solution advertising. Its visual nature also lends itself to viral videos. However, caution is advised for Facebook Ads due to platform restrictions on visible skin. Regarding pricing, the product is lightweight and inexpensive to source (a few dollars) and ship, allowing for excellent profit margins. A selling price of €20-€25 is targeted, with product and shipping costs around €3-€4. A quick check on Facebook Ads Library for "Cakes Body" revealed 66 active ads and 210 tested ads, indicating profitability and providing inspiration for ad formats. Instagram (300k followers) and TikTok (200k followers) also showed strong presence and content ideas. The initial strategy is to test the product via TikTok Ads and then scale on TikTok Shop in France. **Detailed Product Research and Selection Process (using the provided document)** The free document includes a "Product Research" sheet for systematic product evaluation: * **List 15 potential winning products:** Include links to ads (Minea, Facebook Ads Library, AutoDS) and AliExpress product links, along with product cost and delivery fees. The sheet automatically calculates the minimum selling price to maintain good margins. * **Shortlist 5 products:** Conduct competitor research and market analysis. List direct and indirect competitors' websites, social media accounts, and SimilarWeb traffic data to assess market potential. * **Final product selection:** Rate the five shortlisted products based on objective criteria like margin, demand (using ChatGPT), competition, marketing potential (wow effect, easy demonstration, social media adaptability), and lifetime value. This provides a score to guide the final decision. * **Define market, audience, benefits, USP, and pricing:** Use ChatGPT to help articulate these aspects, comparing against competitors. **Step 2: Boutique Creation** The "Store Creation" module of the document guides users step-by-step: 1. **Find a store name:** Use Namelix by entering keywords (e.g., "boobs," "nipple cover," "free bra") and selecting "brandable names." Prioritize .com or .fr domains. The chosen name was "boubli.com." 2. **Create an email address:** A Gmail account (e.g., [email protected]) for Shopify and order-related emails. A professional email can be created later. 3. **Create a Shopify account:** (Already done). 4. **Select Shopify plan:** (Basic plan is sufficient). 5. **Disable password:** Go to "Online Store" and remove the password. **Shopify Interface Overview and Basic Settings:** * **Home:** Dashboard showing visits, orders, etc. * **Orders:** List of all orders. * **Products:** List of products, collections, purchase orders. * **Customers:** List of all customers (purchased or abandoned carts). * **Marketing:** Email marketing campaigns. * **Discounts:** Create discount codes. * **Files:** All uploaded files. * **Markets:** France is default; Belgium and Switzerland were added. Switzerland's currency was set to Swiss Francs. * **Finances, Analytics:** Data dashboard. * **Online Store:** Edit and customize the store. **Essential Shopify Settings:** * **Domain:** Purchase the domain directly through Shopify (e.g., boubli.com). Disable auto-renewal if preferred. Email verification and domain propagation may take 24-48 hours. * **Currency:** Default to Euro, but add other markets (Belgium, Switzerland) with appropriate currencies. * **Shipping and Delivery:** Delete default rates. Create shipping zones (e.g., "EU" for France/Belgium, "Switzerland"). Set flat rates: free shipping for orders over €35, €2.99 for orders under €34.99. This incentivizes larger orders. * **Order Processing:** Enable "Require confirmation step" to prevent address errors. Do not automatically process order items once paid. * **Payment:** Activate Shopify Payments for various currencies and payment methods (Mastercard, Visa, Apple Pay). Configure bank details. * **Checkout:** Set customer contact method to email only. Disable Shop Pay pop-up. Do not require customers to create accounts. Require full name, make address line 2 optional, and phone number required. Select email for marketing options to capture emails for abandoned cart recovery and future marketing. **Logo and Favicon Creation:** * **Logo:** Use Canva (180x360 pixels). Keep it simple: brand name (e.g., "BOOBELY" with Poppins font) and a coral color. Add a small graphic detail (two dots in the "O"s). Download as transparent PNG. * **Favicon:** Use Canva (400x400 pixels). Use the first letter of the brand (e.g., "B") with the same font and color. Export as transparent PNG. **Website Creation (Shopify Theme Customization):** * The presenter uses a pre-generated AI site on Shopify. The interface is intuitive. * **Theme Settings:** Upload logo and favicon, set color palette, choose typography. * **Sections:** Customize the homepage and product page using various sections (text, image with text, banners, contact forms, videos, blog articles). * **Monoproduct Store:** For beginners, a single-product store is recommended. The homepage and product page will be similar, with the homepage potentially having more images. * **Image Generation:** Use ChatGPT for image creation. * **Mobile Responsiveness:** Crucial, as most traffic comes from mobile. * **Simplicity and Clarity:** Avoid overcomplicating the design. Focus on clear texts and images that highlight the product's solution to a problem. * **Selling a Promise + Proof + Experience:** * **Promise:** The result (e.g., invisible under clothes, instant push-up effect). * **Proof:** Demonstrations, UGC videos, addressing objections. * **Experience:** Clear delivery, returns, simple payments, responsive customer service. * The presenter spends 1.5 hours building the site. He shows the finished product page with Chat GPT-generated images, clear explanations (seamless, strapless, washable, reusable), addressing objections directly from competitor sites. * **Product Details:** "Seamless adhesive nipple covers, non-sticky." Price €19.99. Color and size variants are connected to images. * **Bundles:** Using the "Smart Bundle" app, offer discounts for purchasing multiple items (e.g., 2 for €30 instead of €40, 3 for even more savings). This increases average order value. * **Demonstration Videos:** Three short videos. * **Usage Guide, Specifications, Shipping/Returns:** Detailed information. * **Key Benefits:** Repeated with images and text (seamless, strapless, transparent, adhesive, reusable/washable, anti-dust material). * **Before/After Section:** Demonstrates the product's effectiveness. * **FAQ and Guarantee:** Addresses common questions and offers a refund guarantee. * **Newsletter Signup.** * The site is clean, direct, and mobile-responsive. **Final Shopify Settings before Launch:** * **Policies:** Create legal policies (privacy, refund, terms of service) using provided links or Legal Place. * **Product Variants:** Create color (nude, caramel, chocolate) and size (A, B, C, D) variants with corresponding prices. This creates 12 distinct products. * **Payment Gateway:** Activate Shopify Payments by providing passport, IBAN, and identity/address verification. Disable Shop Pay. Keep Visa, Mastercard, American Express, and bank cards. Optionally disable PayPal Wallet. * **Order Tracking:** Install a tracking app like "Parcel Panel." Configure it and add the tracking link to the Shopify menu for customers to self-track, reducing customer service inquiries. **Step 3: Sourcing and Creatives** **Product Sourcing (Alibaba):** * The presenter initiated contact with Alibaba suppliers, prioritizing responsiveness and pricing. * **Process:** Sent logo, received color proposals, agreed on branding and packaging, validated sample sketches, and launched production of 500 units. * **Sourcing Checklist:** * Verify product identity (material, dimensions, adhesive, packaging). Ideally, receive samples. * Check MOQ (Minimum Order Quantity) – lower MOQ is better for less risk. * Always validate samples before mass production. * Use ChatGPT to communicate with suppliers, asking essential questions and negotiating. * Clarify production and shipping deadlines (avoid "soon, sir"). * Visually validate customization (logo, inserts, instructions). * Request real product photos and videos (in-hand demonstration). * **Common Mistakes:** Launching production without samples, not checking packaging colors under different lights, unclear branding instructions. * The initial