The Power of Starting Young | Jennifer Cardenas | TEDxYouth@Wilmington

The speaker started an eternal rose bouquet business in April 2025, after making one for a friend in December 2024. Initially, the business faced challenges like few clients and a lack of starting budget, leading to a standstill. This experience highlighted the many obstacles small business owners face daily, such as financial issues and customer interest. To overcome these, the speaker advises being mentally, financially, and physically ready for growth. Embracing a "yes, I can" mindset is crucial for tackling difficult tasks and collaborations. Ignoring judgment from others, especially those who underestimate young entrepreneurs, is also vital. Finally, trying new things in social media and marketing can lead to financial and social growth, expanding the customer base and network. The speaker emphasizes that business growth is a long journey, not a quick process, and encourages individuals to embrace their personal journey.