7 utilisations INCROYABLES de Claude DESIGN (Anthropic frappe FORT)

Anthropic has launched Cloud Design, a revolutionary tool that allows users to create websites, applications, presentations, and videos with exceptional quality, all without coding and now, without needing design skills. The platform offers infinite creative possibilities, acting as a highly qualified designer for various projects. Accessing Cloud Design requires a paid account, with the Pro plan being the entry point, though the Max plan is recommended for deeper exploration. The interface is organized into sections for prototyping applications and websites, idea exploration, and maximum quality design. The slide deck feature allows for the generation of sophisticated presentations with speaker notes. Users can also work from templates to create infographics, data visualizations, and more. A key feature is the ability to create a "design system." By describing your company or project in natural language, including details about your brand identity, colors, logos, and desired tone, Cloud Design can automatically configure a design system. This ensures consistency across all future creations, eliminating the need to repeatedly specify brand guidelines. For example, by inputting "Exploreral ABS, Agencia, YouTube, formation, Coaching Premium et Service B2B" with a dominant light palette and orange and navy accents, a direct and pedagogical, non-corporate tone, Cloud Design can generate a comprehensive brand identity. This process, taking about five minutes, can save thousands of euros compared to hiring external designers for tasks like creating personal portfolio pages, professional pitch decks, application mockups, landing pages, or graphic charters. The tool leverages advanced AI models, including Opus 4.7, with options to switch to faster or more cost-effective models. Users can also share files, reference other projects, and integrate with existing codebases. A demonstration of creating a complete website for a coaching offer called "Le Cercle" showcased the platform's capabilities. By providing a detailed prompt specifying the landing page's purpose, offer context, and key promises, Cloud Design generated a high-fidelity website. The output included a well-structured landing page with a clear call to action, adherence to the defined brand guidelines, and compelling copywriting. The AI demonstrated an understanding of the offer's details, including the target audience (employees, freelancers, students) and the benefits of the coaching program. The generated site included sections for testimonials, application processes, and FAQs, all with a remarkably polished design. The prompt used was approximately 60 lines long, and the output required minimal to no follow-up prompts for refinement. The platform also excels at creating animated video presentations. For a startup idea called "Pulse," which focuses on customer retention analysis for marketing teams, Cloud Design generated a 1 minute 30 second animated video pitch. This video effectively presented the problem, the solution, and the company's offerings with engaging animations and high-quality design. The generated video could then be converted into a clickable slide deck, exportable to formats like PDF, PowerPoint, and Canva. Creating application prototypes is another strong suit. A meditation app, "Meditation App," was generated with five interactive screens, including a home screen, library, and session player. The design was impressive, featuring a "garden" equivalent to a dashboard for tracking meditation days. The platform also supports dark mode and can generate a comprehensive board of all screens. While the backend functionality requires separate development, the frontend design and prototyping are exceptionally advanced. Cloud Design can also rapidly generate single-section landing pages for testing new services or products. An example was the creation of a landing page for an "Audit IA Express" service, offering a 90-minute AI audit for businesses. The page included the target audience, price, and a call to action with a reservation button, designed to test market demand. The AI even demonstrated an ability to incorporate user-drawn elements, such as a robot logo, while maintaining design coherence. The generated pages can be exported as HTML files or directly integrated with Canva. Further challenging the platform, Cloud Design was used to create interactive 3D elements. For a project named "Magic Words," the AI generated an interactive text zone where specific keywords triggered real-time visual effects like fire, water, wind, and electricity. While not a core business function, this test highlighted the model's ability to handle complex visual interactions. The integration with Cloud Code further enhances the workflow. The "Le Cercle" website, designed in Cloud Design, was exported to Cloud Code, transforming the prototype into a functional website. This process, involving exporting to a ZIP file and then implementing it in Cloud Code, resulted in a live, responsive website accessible online. Hosting solutions like Hostinger were mentioned as a way to deploy these generated websites. In conclusion, Cloud Design is presented as a significant game-changer, particularly for individuals who are not designers but need professional-quality visuals. It's ideal for generating presentations, landing pages, and app mockups quickly. Developers can benefit from accelerated design phases, and it can potentially replace various external service providers. However, limitations exist for large teams requiring extensive collaboration and for professional designers with extremely high demands, where tools like Figma might still offer more granular control. The current pricing plans (Pro and Max) are crucial for unlocking the full potential. The synergy between Cloud Design and Cloud Code is emphasized as a powerful combination for bringing AI-generated designs to life.