Build In Public Ep.22 - CE QUE JE FAIS DIFFÉREMMENT EN 2026

Antoine begins by reintroducing his "Build in Public" series, an ongoing project he has maintained since late 2023 to document the raw reality of his entrepreneurial life. This specific update serves as both a retrospective of the end of 2025 and a strategic roadmap for 2026. He reflects on a massive online challenge he orchestrated, which involved a substantial €150,000 investment in advertising and grueling late-night live sessions. The core of this challenge was the "growth operator" model—a business strategy where an individual partners with a coach or content creator to manage their marketing and backend operations in exchange for a percentage of the revenue. This model proved highly effective, as evidenced by a student named Guillaume who secured a contract in the tennis niche within a week. Collectively, this strategy helped Antoine’s business generate over €1 million in revenue throughout 2025. Parallel to his coaching and consulting efforts, Antoine launched ORS, his first AI-driven SaaS. Designed to automate Instagram interactions, ORS acts as a digital "setter," chatting with prospects to book appointments without human intervention. While the summer of 2025 saw explosive 40% monthly growth, the venture faced a significant hurdle when Meta integration issues led to a spike in user churn. Rather than retreating, the team fixed the technical bugs and introduced a sophisticated new feature: automated prospecting. This allows the AI to actively engage with the followers of a user’s competitors, driving high-intent traffic toward sales calls. Antoine positions this as a vital tool for anyone looking to scale an Instagram-based business without spending ten hours a day on their phone manually messaging leads. For Antoine, the ultimate goal of entrepreneurship is freedom, which he illustrates through his recent travels. He shares the experience of spending 24 hours alone in the desert, an expedition that required early morning departures and specialized equipment. He also describes a spontaneous trip to Oman after weather conditions and flight availability ruined plans for a trip to Tokyo. Staying at the Ritz-Carlton Al Bustan, he enjoyed the luxury that his business success affords. However, the most transformative journey was a trip to China to study Kung Fu. Guided by a local expert named Sacha, Antoine immersed himself in a world of rigorous discipline and daily training alongside local children. This experience taught him that Kung Fu is less about combat and more about a philosophy of life—emphasizing repetition, discipline, and the necessity of "taking hits" to progress, a mindset he finds directly applicable to the business world. Health and physical discipline remain cornerstones of his routine. Antoine provides specific metrics from late 2025: a weight of 88.6 kg and a body fat percentage of 7.8%. Remarkably, his biological age is measured at 23, three years younger than his chronological age of 26. In 2026, he aims to further optimize his health by regulating his sleep and continuing his passion for combat sports. He notes a shift away from traditional bodybuilding and CrossFit in favor of Muay Thai and Brazilian Jiu-Jitsu. Despite losing some muscle mass, he finds combat sports more fulfilling. His athletic goals for the new year include a 100km trail run scheduled for January, which he plans to document for his followers. Personal connections and community building also feature prominently in this update. He recounts celebrating his 26th birthday in two parts: a night out with high-profile entrepreneurial friends like Yomi, Canou, and Theo, and a mindful day with his girlfriend, Nes, involving a sound bath and painting. In Dubai, he organized a spontaneous morning run for local entrepreneurs. Despite a rare rain alert in the city, a dedicated group gathered at 6:45 AM to run, network, and share business ideas. This event reinforced Antoine’s desire to meet his followers in person and foster a community of like-minded individuals. The final portion of the update focuses on his 2026 business strategy. He plans to centralize his efforts on helping coaches and creators through a new one-year Mastermind program. The goal is to help these clients surpass the €100,000 monthly revenue mark. He envisions a symbiotic ecosystem where the "growth operators" he trains are placed within the businesses of the coaches in his Mastermind. For those who reach the highest levels of success, Antoine intends to offer equity partnerships, using his proven systems to scale them beyond €400,000 per month. His AI SaaS, ORS, will serve as the technological backbone for this entire network. Antoine concludes with a trip back to France, visiting Paris and Toulouse to reconnect with family and clients. During a meeting with clients in Paris, he touches on the importance of faith and having a perspective that transcends material success, noting that "we take nothing with us" in the end. He encourages his audience to start their own journeys immediately, reminding them that while the best time to start was a year ago, the second-best time is now. He invites established coaches to apply for his personalized guidance as he moves into this ambitious new phase of his career, promising to continue sharing the behind-the-scenes reality of his life in Dubai and beyond.