top 10 stocks to buy UNDER $100

The speaker discusses ten stocks to buy under $100 per share, highlighting their upside potential over the next three years and providing price targets. **1. Celsius Holdings (CELH)** Celsius, an energy drink company, has seen significant growth and now owns Alani and Rockstar Energy. The stock is currently priced at $34 with a forward P/E of 20. The company is expected to achieve double-digit top-line and bottom-line growth for years to come, regardless of economic conditions. Revenue, gross margins, net margins, earnings per share, free cash flow, and operating income are all projected to increase substantially. The speaker believes Celsius will not need further acquisitions for a while, allowing for potential share buybacks. * **Price Target (3 years):** * **Bear Case:** $45 * **Base Case:** $75 * **Bull Case:** $100+ **2. Elf Beauty (ELF)** Elf Beauty, a cosmetics company with a $3.7 billion market cap, is trading at $60 with a forward P/E of 18, which the speaker considers "laughable" given its double-digit growth potential well into the 2030s. Elf has acquired Rode Beauty and also owns Notorium. Their products are known for great quality at attractive price points. The company is expected to see exploding net margins, free cash flow, and operating cash flow. The speaker doesn't anticipate further acquisitions in the short term, which should boost their balance sheet. * **Price Target (3 years):** * **Bear Case:** $60 (if growth collapses, low probability) * **Base Case:** $140 * **Bull Case:** $200+ (setting new all-time highs) **3. SoFi Technologies (SOFI)** SoFi, currently priced at $16 with a $20 billion market cap, is viewed as a future financial institutional giant. The company is rapidly acquiring customers and offering diverse products, positioning itself to become a top 10-15 financial institution within the next decade. The CEO, Anthony Noto, is praised for his management, particularly in navigating tough economic times. SoFi's strategy of attracting younger generations is expected to lead to immense profitability as their net worth grows. * **Price Target (3 years):** * **Bear Case:** $15 (in case of a major recession) * **Base Case:** $35 * **Bull Case:** $50+ **4. Cheesecake Factory (CAKE)** Cheesecake Factory, trading at $56 with a forward P/E of 13, is seen as a long-term growth story due to its successful restaurant brands, especially North Italia and Flower Child. North Italia is an Italian chain positioned to potentially replace Olive Garden, capitalizing on evolving tastes and expectations for food quality. Flower Child offers healthy food at cheaper price points, with a Chipotle-like ordering experience. The company also has other promising regional concepts. Cake also pays a dividend every three months. * **Price Target (3 years):** * **Bear Case:** $50 (if a massive recession or expansion issues occur, low probability) * **Base Case:** $80 * **Bull Case:** $100+ **5. Robinhood (HOOD)** Robinhood, currently at $68, has previously traded over $120. The speaker warns of potential short-term downside (next six months) if Bitcoin or the stock market experience significant drops, potentially bringing the stock to $35-$45. However, Robinhood has an exciting long-term outlook, expanding into prediction markets, credit cards, and other products, driven by an impressive CEO. * **Price Target (3 years):** * **Bear Case:** $60 (if crypto and stock market remain bad for several years) * **Base Case:** $120 * **Bull Case:** $150+ **6. Nike (NKE)** Nike, trading at $42, has a market cap barely over $50 billion. The trailing 12-month P/E is 28, but the speaker believes this reflects a period of unusually low profitability due to inventory write-downs, international market adjustments, and business exits. Profitability is expected to improve significantly over the next year and three years. The speaker believes the true forward P/E is much lower than analysts suggest (19-22) and the two-year forward P/E is likely around 10. The speaker expresses a strong differing opinion from Wall Street on Nike's future. * **Price Target (3 years):** * **Bear Case:** $60 (still outperforming S&P 500) * **Base Case:** $120 * **Bull Case:** $180+ **7. Honest (HNST) & FuboTV (FUBO)** These two small companies are combined due to their high upside potential. * **Honest (HNST):** Currently $2.75, the company is debt-free, cash-rich, nearing profitability, and sells needs-based products. The entire company is valued at about $300 million, which the speaker sees as insanely undervalued. * **Price Target (3 years):** * **Bear Case:** $5 * **Base Case:** $10 * **Bull Case:** $15+ * **FuboTV (FUBO):** Currently $12, the entire company is valued at $1 billion, with projections of $300 million in adjusted EBITDA per year in a few years. It's considered one of the highest upside stocks, despite the risks. User growth, increasing margins, and profitability, along with the Disney relationship, are key to its success. * **Price Target (3 years):** * **Bear Case:** $12 * **Base Case:** $25 * **Bull Case:** $100+ **8. Estee Lauder (EL)** Estee Lauder, a high-end cosmetics and beauty company, is trading at $68 with a forward P/E of 25. The company owns many successful high-end brands and has a strong foothold in the luxury cosmetic space. The speaker is bullish on consumer companies over the next 3-5 years due to stabilizing or declining rents and home prices, which free up consumer spending. Many consumer stocks have hit multi-year lows, presenting a buying opportunity. * **Price Target (3 years):** * **Bear Case:** $100 * **Base Case:** $155 * **Bull Case:** $200+ **9. Bath & Body Works (BBWI)** Bath & Body Works, an $18 stock with a $3 billion market cap, has a forward P/E under 7. It's described as a simple business selling candles, lotions, and soaps, very popular during holidays. The stock is considered very undervalued and pays a "fatty dividend" with a 4.3% yield and a low payout ratio. * **Price Target (3 years):** * **Bear Case:** $25 * **Base Case:** $32 * **Bull Case:** $40+ **10. ServiceNow (NOW)** ServiceNow, technically just over $100 at $100.55 (but was under $100 earlier), is a SaaS company that connects companies internally for communication and efficiency. The speaker views it as one of the least vulnerable SaaS companies to AI replacement. It has a forward P/E of 23 and is growing revenues and earnings per share around 20%. The speaker humorously states Wall Street's bear, base, and bull cases are $0 for all SaaS companies, implying a general undervaluation. * **Price Target (3 years):** * **Bear Case:** $0 (joking, reflecting Wall Street's perceived negativity) * **Base Case:** $0 (joking) * **Bull Case:** $0 (joking)