ปิดตำนาน 15 ปี ‘ทิม คุก’ ส่งไม้ต่อ ‘จอห์น เทอร์นัส’ นั่ง CEO Apple | THE STANDARD WEALTH

Apple, the largest US-registered company, is undergoing a significant leadership transition, the first in 15 years. Tim Cook, who has served as CEO since 2011, will step down from his role and move to become Executive Chairman. The baton is being passed to John Ternus, the Senior Vice President of Hardware Engineering, who will become Apple's eighth CEO on September 1st. Cook, who is 65 years old, is not leaving the company entirely and will continue to serve as Executive Chairman. This transition is described as smooth, with Cook emphasizing his gratitude and love for Apple, calling the opportunity to lead the company the highest honor. He highlighted his pleasure in working with a team that has operated with purpose, creativity, and dedication to customers. During Tim Cook's 15-year tenure as CEO, Apple has transformed from a device manufacturer into one of the world's largest companies, with a market valuation that has increased 24 times to reach $4 trillion. The company's revenue has also nearly quadrupled, exceeding $400 billion in the most recent fiscal year. Cook's personal net worth is estimated to be around $3 billion. Under Cook's leadership, Apple launched influential products beyond the iPhone, including the Apple Watch, AirPods, and Apple TV. The company's services division has become its second-largest business unit. However, the Cook era also saw some less successful ventures, such as the Vision Pro, which is considered a niche product, and the Apple Car project, which was reportedly shelved after more than a decade of development. John Ternus, the incoming CEO, joined Apple in 2001 and has a background in mechanical engineering. He has held various roles, including Vice President of Hardware Engineering and Senior Vice President, overseeing the development of key products like the iPad, AirPods, iPhone, Mac, Apple Watch, and Vision Pro. He most recently led the team that launched the MacBook Neo. Ternus expressed his honor in taking on the role and pledged to lead with Apple's core values. The transition is viewed as a major challenge, particularly as Apple is perceived by some to be lagging behind competitors in areas like AI. The hope is that Ternus, with his engineering background, will usher in a new era for Apple in this field. The handover is expected to be much smoother than the transition from Steve Jobs to Tim Cook in 2011, a time when many doubted Apple's future success. The transcript concludes by urging viewers to subscribe and follow for more news.