Why Barrière Thinks You’ll Want To Wear You Vitamins

The dietary supplement market is a $60 billion industry, with wearable patches emerging as a new way to take supplements. Barriére, a leader in this trend, has partnered with Walmart to roll out products in 1,700 stores after a successful test run. The company projects its 2026 revenue to reach $10 million, with a current valuation of $19 million. Barriére's patches deliver ingredients transdermally into the bloodstream. For example, their nausea support patch uses ginger, peppermint, and B6. While competitors exist, Barriére differentiates itself with products like the world's first lactose relief patch. Products retail for $13-$18. Demand for supplements is driven by social media influencers and increased access to health information. The rise of pimple patches also contributes to the appeal of wearable alternatives to pills. However, clinical evidence for the efficacy of supplement patches is limited. The Dietary Supplement Health and Education Act of 1994 classifies supplements as food, not pharmaceuticals, leaving product safety largely to companies. Barriére conducts user trials and aims for a clinical trial within 3-5 years. Their products are manufactured in the UK at regulated facilities and undergo third-party testing, exceeding US legal requirements. Transparency and education are key to their approach.