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Last summary: Apr 19, 2026

In January 2025, a court ruling in France could lead to the closure of hundreds of concierge services, many of whose managers are unaware of the impending changes. This video explains the serious implications of this decision and offers two practical solutions: either to establish a new concierge service in full compliance with the law or to adapt an existing business to ensure its continued legality. The speaker, Sébastien Moret, founder of Guest Lucky, a management software and channel manager, has updated his training programs and software to align with the new legal landscape. Sébastien Moret has been supporting Airbnb concierge businesses in France and abroad for nearly seven years, assisting over 3,000 individuals. Guest Lucky, his ERP and channel manager tool, is designed to help businesses manage reservations and operations, and will be crucial for the sustainability of concierge services moving forward. The urgency of this video stems from the court condemnations of concierge services in 2025 for non-compliance, particularly with the "Loi Hoguet."
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The Airbnb concierge business in 2026 is no longer the easy venture it was in 2020. The landscape has profoundly changed, and many new entrants are unaware of the challenges ahead. While creating a concierge service remains a significant opportunity, it operates under new rules and requires a different mindset. This video aims to explain these changes, why 80% of new concierge services fail within 18 months, and how to join the 20% that succeed. A crucial regulatory point will be discussed at the end, which could save thousands of euros. The market in 2026 continues to grow, as evidenced by studies and data analysis tools like RDNA and Price Labs. Tourism in France still generates tens of billions of euros annually, and property owners are actively seeking trusted managers because Airbnb has become too complex for them to manage alone. So, there is still room in the market, but not for everyone.
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Many people on the internet suggest that you need 10, 15, or even 20 properties to make a living from a concierge business. However, it is possible to earn a living with fewer than 10 properties. The key is not the number of properties you manage, but rather what you do with them. Sébastien Maurich, an entrepreneur with over 25 years of experience and 10 years in Airbnb concierge services, explains this approach. He started his first concierge service abroad a decade ago, sold it, and then created another one in his city, managing up to a hundred properties. This experience gives him a solid understanding of the subject.
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