Mr Givenche

Ma stratégie pour scaler à 100K/day en Ecom (Méthode complète)

This video explains a strategy called "surf scaling" for aggressively increasing revenue, aiming for days generating $100,000, even starting from $30,000 just a few days prior. This method is for those ready to act aggressively and understand the potential consequences. The speaker, Givan, generates $1-2 million in revenue from his online stores, having accumulated over $20 million in sales. He focuses on the US market and constantly launches new brands. Surf scaling has been a key method for crossing revenue thresholds, even in 2026 with Andromeda, and recently helped a new brand go from $3,000 to $15,000 in 2-3 days. Surf scaling capitalizes on good days. In B2C, Mondays are typically slow as people return to work, while weekends are often stronger. In B2B, weekdays tend to be better. Identifying your best sales days is crucial for surf scaling. The goal is to push hard on days with positive indicators ("green flags") to not only increase revenue but, more importantly, maximize profit. When you scale aggressively on these good days, you gather valuable data and, assuming good margins, significantly increase your profit. Givan recounts an early experience where he surf scaled over a long weekend, turning €900 on Friday into over €6,000 by Sunday, generating €7,000-€8,000 in profit. This experience highlighted the method's effectiveness for building treasury when starting with limited capital.