PARADOX Business

Obama, Messi, Cardi B... Les missions impossibles d'une Agent de Stars - Clarisse Castan

Claris Castan is the founder of Ginger, a highly confidential agency specializing in celebrity management and brand communication. In this deep dive into her career, she reveals the transition from working in the shadows of a major corporation to becoming a public figure through her Netflix series. For Castan, the move into the spotlight was never about fame; it was an opportunity to provide a role model for a younger generation that often struggles to find clear career paths. Having built her network from scratch without growing up in Paris or having initial connections, she uses her platform to showcase the reality of entrepreneurship—the sacrifices, the hard work, and the complexities of the celebrity world. The world of celebrities is often perceived as glamorous, but Castan describes it as a double-edged sword. It is an environment where people are frequently driven by self-interest, leading to a profound sense of solitude and potential betrayal for the stars. Her agency focuses heavily on the "post-career" phase for athletes. She notes that after fifteen years of intense structure and daily team interaction, retiring can lead to a devastating loss of identity. Ginger helps these individuals maintain their discipline and create business projects that provide both financial stability and personal fulfillment. Castan emphasizes that success is fragile; a star can fall as quickly as they rise, making a solid inner circle and mental grounding essential for survival.